3 Designers, 15 Packaging Designs
CHALLENGE:
Identity System, Product Design, Packaging Design.
Collaborators: Scout Lee (Graphic Designer), and Yvonne Tseng (Product Designer)
Concept and create an all new private label brand to replace Target’s generic Up&Up brand. Create and produce a system for 5 packaging designs each, in these five different categories:
01. Household Essentials 02. Beauty 03. Health Care 04. Baby 05. Personal Care
Patterns, Patterns, Patterns
+yours maintains the feeling of quirkiness and fun by uniquely unconventional means of combining bright colors and differentiating symbols to hold as a representation for each category.
Household Essentials
Beauty
Baby
Personal Care
Health Care
Household Essentials
Beauty
Personal Care
Baby
Baby
3D Printed Production Models
Structural Packaging
Handmade Resin Bottle Packaging