Category: Identity System, Soft Goods Product Design, Packaging Design
Year: 2018
Instructor: Gerardo Herrera
Challenge
Create an advanced packaging system involving the retail consumer experience utilizing interactive strategies. Innovate and create extensive packaging systems complete with retail merchandising experiences to promote the brand, its product offerings and story to develop, strengthen, and define a marketing and brand strategy.

Women's Sensor X-Back Sporta Bra

Women's Seamless Sensor Performance Hipster

Unisex Performance Sensor Training Socks

Men's Double Dry Sensor Compression Shirt

Men's Sensor-Flex Compression Shorts
Mock up to final execution

Thought Process

Tool: Soldering iron to seal the packages Material: Matte vinyl